The Forest Voices Network connects independent content creators, photographers, and influencers with the experts, research, and field access they need to bring forest stories to new audiences.
It is not a branded campaign. It is not advertising. It is an investment in the independent voices that move public understanding in ways that institutions cannot.
There are people online who have spent years building a following and gaining trust. These are not influencers in the traditional sense. They are trusted sources, and their audiences treat them that way.
When someone an audience already trusts talks about why forests matter, it lands in a way that no campaign ever could. Public understanding of forests and why they matter for water, for climate, for communities will not be built by the sector talking about itself. It will be built by trusted voices bringing these ideas into conversations that were already happening.
The Forest Voices Network is a partnership between those voices and the people doing the work. Communicators get access to scientists, field visits, and vetted research. Scientists and practitioners get a collaborator who knows how to reach people. Neither side is serving the other. Both are serving the forest.
Membership is free for working creators, journalists, and scientists.
Quarterly research packages translate the latest forest science into communicator-ready insights covering wildfire, forest finance, biodiversity, climate resilience, and more.
A curated network of communicators working across platforms and regions, creating opportunities for collaboration, cross-pollination, and collective reach.
Stories reach audiences far beyond the communicators’ own following, amplified across the Forests Plus network of 500 plus organizations and 1,500 sector leaders.
Members are never directed on what to say or how to say it. That independence is structural and it is what makes the content credible to the audiences it needs to reach.
The organizations that care most about forests have spent years building the science, the projects, and the policy frameworks that make large-scale restoration possible. What has been harder to build is a public that understands why it matters.
This is a communication gap. Institutions speak to institutions. The Forest Voices Network is how forest conservation starts speaking to everyone else.
When you invest in the Network, you are supporting independent voices who are already bringing people into relationship with the natural world. You are not directing them. You are giving them the resources, the access, and the community to do that work better. The creators stay independent. The science stays rigorous. And the public gets better information from people they already trust.
If your mission is a world where forests are understood, valued, and protected, this is the work that builds the foundation for everything else.
